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ALPHA FEMALE: How to get on headhunters’ radar

26 June 2008

Anneke deBoer

If you want to get yourself known to the right headhunters, you’ll need to ensure you’re a well known name in your sector. There are a few shortcuts to achieving this. And they are...

Conferences: Get on the conference circuit. And when you attend a conference, talk to as many people as possible. Networking at the coffee break can be more important than actually listening to the speeches. Chat to the organisers and let them know who you are and what you do – there might be an opportunity for you to be a speaker at their next event.

Award events: Get involved in industry award or best practice events. It frankly doesn’t matter whether you win or not. Yes, winning will raise your profile, but the simple fact of your involvement will get your name out into the marketplace.

PR: Volunteer to help journalists with surveys and information – then they’ll come back to you for quotations. Get interviewed for articles. As long as you don’t make a fool of yourself, any publicity is good publicity.

Market intelligence: Get to know your competitors – this is easy to do at client or industry events. Without revealing too many secrets, be nice to them. If their firm is looking for someone, they are likely to recommend a friendly individual who they are willing to work with.

Clients: Court your clients. Headhunters may or may not speak to clients when trying to compile a generic shortlist of candidates. However, they are almost certain to talk to them when recommending a particular candidate, as will a prospective employer if they are close to hiring you. And clients’ recommendations are likely to count for a lot.

Finally, even if you aren’t interested when headhunters call you – get their names and numbers. Keep them warm without upsetting them. You never know when you may need to call them back!

A statistic I once heard in a training session horrified me so much that it’s stuck with me for years – that achievement is 60% who you know, 30% what those who know you think of you, and only 10% your actual performance. If there is a grain of truth at all in this, it highlights the importance of networking and self marketing if you want your career to progress.

Anneke de Boer is a former managing director of Morgan Stanley’s fixed income and debt capital markets business in London. She retired in 2006.

Comments (5)

I personally think alot of the above is superficial

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Comments (5)

  • As a headhunter, someone who does more shows than normal people, I would endorse the "conference" hint entirely.
    There is a clear pattern of female delegates being in the lectures, and disappearing during the networking times.
    The comment about "flirting" raises a tricky but important issue. My job includes going up to strangers and starting conversations. Normally this starts with a comment about the presentation we've both just seen. Problem is of course that some women clearly think I'm trying to pick them up. It requires serious linguistic gymnastics to drag my wife and kids into a chat about FX volatility :)
    One thing the women miss out on big time is sessions in the bar after a conference. I tend to lead small groups of like minded types to casuallly network over a drink of food. Hardly ever do I succeed in getting women to tag along, even after I've carefullymentioned wife/kids etc more than once.  Ultimately that hurts them more than me. It's a shame because we have found that women are easier to place in jobs than an equivalent men, a fact that many women seem to find hard to accept.
    My firm seriously looked at organising women-only networking events at one point

    DominiConnor 30 Jun 2008

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  • there is some truth in this : not your real performance counts but the perception of someone's performance...that's why the nice story tellers most of the time get away with the best packages, whether or not the deal materializes....kind of brainwashing your bosses

    kontaktps 26 Jun 2008

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  • Anneke, why did you retire?

    anaareias 26 Jun 2008

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  • You're missing
    1. Wear a short skirt
    2. Lip gloss
    3. Sexy hair
    4. Flirt. Pout.

    Selina Wigwam 26 Jun 2008

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  • I personally think alot of the above is superficial, although may assist in identification by contingent firm who does not have bottom up research to identify and track people during their career. However, the client section is accurate to some extent, as every candidate i put forward in a client shortlist will be referenced through their relevant client base. Although knowing them is not enough, you will need to be doing meaningful business and consequently generating revenues.

    Mr Search 26 Jun 2008

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